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Nutella to launch £1.1m Christmas campaign

by Super User
This Christmas, Nutella will launch a dedicated £1.1m TV campaign as part of a wider investment into the brand over the festive period. The campaign will feature new TV creative, festive snowman sleeves on its 400g, 750g and 1kg packs, and digital, social and experiential activations. Nutella-owner Ferrero will be investing £8.2m altogether this Christmas to deliver new products across its brands, including advent calendars and new boxed chocolate products. Following a successful Christmas in 2016, it is important as a leading confectionery manufacturer, to offering products and ranges that help to cater for the different types of festive shopping needs," said a Nutella spokesperson. "Whether it’s to gift, to share or simply to treat and enjoy with loved ones, we know shoppers love our products and that they are a staple at Christmas.” Nutella, worth £50.8m and growing at 55.8% in the past four years alone, is moving into the biscuits category for the first time in the UK, following a trial period and success in global markets. The Nutella B-Ready product will launch will be supported by a £2.8m multimedia campaign spanning TV, video-on-demand, out of home advertising, social and in-store media, kicking off from September. “Our initial UK trial has proved incredibly successful. We ranged at the till in a selection of convenience stores and Nutella B-ready ranked as the fourth best performing sweet snacking line during the period," it said. "We also found that merchandising the single serve product separately to the multipack drove incremental sales." This article is about: World, Nutella, Christmas, Digital, Marketing, Brand

Want to be an extra in a Christmas movie filming in Gulfport? Here’s how

by Super User
Gulfport The production company working on a Christmas movie in Gulfport is looking for extras for filming Saturday in Jones Park. The city put out a casting call Monday on its Facebook page. The production company is trying to create a “festive atmosphere as a back drop for some very important scenes,” the post says. Sign up must be completed by 6 p.m. Thursday with Casting the Coast, which is asking that would-be volunteers email photos of would-be participants to castingthecoast@gmail.com. Read more here: http://www.sunherald.com/news/local/counties/harrison-county/article168395852.html#storylink=cpy

Here comes Christmas! Ben Forster can't wait to bring Elf the Musical to the Lowry, Salford Quays

by Super User
IT’S August, the summer holidays are in full swing - and Ben Forster couldn’t be happier to discuss Christmas! For Ben will be starring in arguably the biggest seasonal show of the year when he brings Elf the Musical to the Lowry for six weeks from the end of November. This will be the first full season for the show outside London’s West End and Ben has effectively cornered the market playing Buddy. He took on the role for the show’s inaugural run in Plymouth and Dublin and then moved with the show into the Dominion Theatre. IT’S August, the summer holidays are in full swing - and Ben Forster couldn’t be happier to discuss Christmas! For Ben will be starring in arguably the biggest seasonal show of the year when he brings Elf the Musical to the Lowry for six weeks from the end of November. This will be the first full season for the show outside London’s West End and Ben has effectively cornered the market playing Buddy. He took on the role for the show’s inaugural run in Plymouth and Dublin and then moved with the show into the Dominion Theatre. “It does feel like I’ve got a split personality,” he said. “Last time when I finished in Elf, a week later I was in Phantom and that was weird. “At least this time I’ll have a break after Phantom to get my head round it and I do know what I’m going into. “But I love the show. It allows me to behave like a child for six weeks. But it’s mental. The set is on split levels and I am running up and down all the time. I remember last time I was so fit by the end of the run but I needed a holiday.” “It does feel like I’ve got a split personality,” he said. “Last time when I finished in Elf, a week later I was in Phantom and that was weird. “At least this time I’ll have a break after Phantom to get my head round it and I do know what I’m going into. “But I love the show. It allows me to behave like a child for six weeks. But it’s mental. The set is on split levels and I am running up and down all the time. I remember last time I was so fit by the end of the run but I needed a holiday.” “Then I saw the details for Superstar and thought I should give it one more push. “Some actors can be quite snooty about a show like Superstar but it is all about trying to get a break. Through one show you can be seen by several million people, you can’t achieve that on the stage. “You just use the opportunity to make your life better.” For all his amazing success, Ben admits that in the theatre, you never stop learning. “I feel lucky,” he said. “I have had such varied opportunities. I’ve done comedy in the Rocky Horror Show and Elf and tragedy in Jesus Christ Superstar and then got to do something so big and grand as Phantom. I learn from every job. “When Andrew Lloyd Webber asked me to do Phantom it was after he had seen me in Evita and although I’m 36 now, it showed me that I can still keep learning and improving and developing new skills. “Some actors can be quite snooty about a show like Superstar but it is all about trying to get a break. Through one show you can be seen by several million people, you can’t achieve that on the stage. “You just use the opportunity to make your life better.” For all his amazing success, Ben admits that in the theatre, you never stop learning. “I feel lucky,” he said. “I have had such varied opportunities. I’ve done comedy in the Rocky Horror Show and Elf and tragedy in Jesus Christ Superstar and then got to do something so big and grand as Phantom. I learn from every job. “When Andrew Lloyd Webber asked me to do Phantom it was after he had seen me in Evita and although I’m 36 now, it showed me that I can still keep learning and improving and developing new skills. Elf the Musical, the Lowry, Salford Quays, Saturday, November 25 to Sunday, January 7. Details from 0843 208 6005 or www.thelowry.com

Huge Christmas concert left without a home

by Super User
A POPULAR Christmas carol event has been left without a home after Kenilworth Castle announced they could not host the concert. For the past 30 years Kenilworth Lions have held their festive show at the castle on the last Saturday before Christmas. But they have been dealt a blow after English Heritage told the group they cannot use the building due to an event already being scheduled. Now they are urgently seeking a new home for the concert. Vice-president Gordon Henderson said: “This is a massive disappointment for us, and I know it will be for many local people. Last year’s concert drew record crowds, and we were hoping to repeat that success this year. “We’re now urgently seeking a new venue in the town where we can organise an event, and have asked local councillors to support us in this effort. Things may be a little different this year, but we’re determined to put on something that maintains our tradition and gives local people the chance to get together as a community in the run-up to Christmas, singing the carols they know and love.” Email johnwhitehouse47@gmail.com or call 07866 568333 if you feel you can help the Lions.

Bank holiday to spark series of Christmas spending peaks

by Super User
The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research. The study, from eBay, indicates that over the bank holiday weekend last August, searches for Christmas-related items increased significantly, spiking by up to 57%. The publisher has revealed that over the course of the (rather stormy) bank holiday weekend last year (between Friday and bank holiday Monday) searches for “Christmas” on eBay.co.uk shot up by 57%, as shoppers turned their attention to the weekend that traditionally marks the end of summer. Searches for “Christmas stocking” and “Christmas jumper” also rose by 50% and 39%, respectively, over the same period, suggesting consumers were actively preparing for Christmas four months ahead of time. As we approach the August bank holiday weekend this year, eBay is reminding brands and sellers that they must work to understand the complex extended peak shopping period, and seize the chance to engage early with consumers who are thinking about Christmas early. Bert Bassett, Director, Hard Goods UK, eBay, commented: “Brands and sellers are used to planning Christmas strategies early on in the year, but it’s important to understand that it’s not just the retail industry that’s looking so far ahead; our data shows that consumers also start thinking about the festive season in summer.” To help brands get a head start with planning their Christmas campaigns, eBay today launched its 2017 Christmas Tracker. The Christmas Tracker identifies “windows of influence” in different brand categories, which eBay defines as the period during which searches in the category rise and remain at elevated levels in the run up to Christmas. eBay has also identified the peak week in each category, reflecting the busiest seven days in Q4.   The Clothes, Shoes & Accessories category boasted the longest window of influence, likely to be driven by early shopping for festive and party outfits. Spending in the Toys & Games and Baby categories, on the other hand, is weighted towards the early part of peak season, suggesting that shoppers prioritise buying presents for their children before focusing on the remainder of their friends and family. Entertainment categories experienced some of latest windows of influence, with activity in eBay’s Sound & Vision and the DVDs, Films & TV categories remaining at peak until the week of Christmas itself, as shoppers scrambled for stocking fillers and family entertainment in the nick of time. Technology also proved a popular last minute gift; searches in eBay’s Cameras & Photography, and Computers, Tablets & Networking categories were at peak levels right up to the eleventh hour. Unsurprisingly, Black Friday had a big impact across many sectors, with a number of different categories – particularly those with a technology focus – experiencing their biggest weeks at this time Pauline Robson, Managing Partner, MediaCom, added: “Q4 is a time of huge opportunity for brands, but the scale of the investment in peak season strategies and the intense competition from competitors mean the stakes are extremely high. Online platforms give brands the flexibility to plan for annual peaks and troughs in interest while remaining flexible to real time influences on consumer behaviour.” “For example, there were severe weather warnings in place around the country on the Saturday of the August bank holiday weekend last year, suggesting that unseasonable weather could play a part in turning shoppers’ attention to the festive season at the end of summer.” www.ebay.co.uk

CHRISTMAS IS COMING!How many days are there until Christmas 2017? Our festive countdown continues

by Super User
It's never too early to start planning for this year's festive season WE'RE already halfway through the year and soon enough shops, bars, pubs and restaurants will start gearing up for Christmas. And it is never too soon to start stocking up on decorations and presents, in fact sometimes doing it early can save you money - and you've got plenty of time, with Christmas 2017 127 DAYS away... There will be plenty of iconic Christmas adverts, festive treats and top TV shows heading our way this winter, with specials of our favourite programmes along with the usual heart-warming seasonal movies. And will we get a picture-perfect White Christmas this year? The UK hasn't woken up to widespread snow on Christmas morning since 2010 - could 2017 be different? Meanwhile, in terms of Christmas shopping, we've got Black Friday and Cyber Monday to look forward to - which will see massive retailers slash their prices in the run-up to the festive period. Selfridges got a head start on their competitors and launched their Christmas store on August 1 - a move that didn't impress some shoppers. Christmas wouldn't be Christmas without a trip to the pantomime, and there are some crackers planned for this year. Will 2017 be a White Christmas?GEOFF ROBINSON PHOTOGRAPHY 3 Will 2017 be a White Christmas? Celebrities are teaming up in huge seasonal extravaganzas like Peter Pan In Neverland starring Bradley Walsh and Martin Kemp - so make sure you book your tickets and dust off your foam finger in good time! But however you decide to approach Christmas this year, it's never too early to get cracking - with only 127 days to go, it'll be here before we know it. Selfridges launches its Christmas shop in two phases, with phase two set to launch on September 4 3 Selfridges launches its Christmas shop in two phases, with phase two set to launch on September 4 h Doctor Who Christmas Special 2017 Trailer 'Twice Upon A Time' starring Peter Capaldi, David Bradley and Mark Gatiss