Santa Claus to show banned Iceland Christmas Advert on Santa-Cam

Santa Claus has announced he will show the banned Iceland Christmas TV advert on his Santa Cam TV Channel Iceland’s Christmas advert has been banned from TV because it has been deemed to breach political advertising rules. However the rules only apply to the Uk, and Santa Claus is planning to show the 3 minute advert on his Santa-Cam TV Channel in a bid to keep peoples mind on reforestation.

As part of its Christmas campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

Earlier this year, Iceland became the first major UK supermarket to pledge to remove palm oil from all its own-brand foods. Habitat loss in countries such as Malaysia – a major global producer of palm oil – has contributed to the orangutan now being classified as critically endangered. Iceland’s Christmas ad was brave and necessary. Santa Claus, who gives 10% of his Santa-Cam Profits to Green Peace said: 'Here in the North Pole we really like the New Iceland Christmas TV Advert. The ban only applies to the Uk, so we will be showing the advert on our Santa-Cam TV Station over the festive period.

Clearcast, the body responsible for vetting ads before they are broadcast to the public, said it was in breach of rules banning political advertising laid down by the 2003 Communications Act. Santa Claus who vets his own advertising Standards on his Santa-Cam TV station said ' We respect the decision of Clearcast but do not agree with it'

“This was a film that Greenpeace made with a voice over by Emma Thompson,” said Iceland’s founder, Malcolm Walker. “We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad. It would have blown the John Lewis ad out of the window. It was so emotional.”

One of the stipulations enshrined in the broadcast code for advertising practice (BCAP), is that an ad is prohibited if it is “directed towards a political end”. “Clearcast and the broadcasters have to date been unable to clear this Iceland ad because we concerned that it doesn’t comply with the political rules of the BCAP code,” said a spokeswoman for Clearcast. “The creative submitted to us is linked to another organisation who have not yet been able to demonstrate compliance in this area.”

Iceland will still be placing TV ads, but only 10-second clips that will highlight palm oil-free products. “We wanted [the Greenpeace film] to be our signature campaign,” said Richard Walker, Malcolm’s son, who has led Iceland’s switch to environmental campaigning. “We have said repeatedly we are not anti-palm oil, we are anti-deforestation.

“We think this is a huge story that needs to be told. We always knew there was a risk [the clip would not be cleared for TV] but we gave it our best shot.”

Check out the Banned Iceland foods advert below. Let us know what you think in the comments.

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